What Do You Want People To Do Before They Leave Your Website?

People don’t care about your pretty website.

They care about solving their problems.

When they land on one of your website pages they are looking for answers.

If they can’t find the answer they will hit the back button.

Decide the one action they should take on each page of your site and use words, pictures and videos to help them take that action.

Anything else is a distraction.